Fetzer Vineyards has been a rebel winery since 1968 When Barney Fetzer started making wine in Northern California. Neighbors tried to tell him how to make wine, but he tore up the rulebook and made wine the way he wanted to – the old school way. Barney believed that earth-friendly grapes would produce good wine. He challenged the status quo.
That approach has given Fetzer the distinction of a very rich heritage in California winemaking. Barney also did not have a lot of money when he started. In the vineyards and in the winery he reused, reduced and recycled and accidentally on purpose became a champion of sustainability in winemaking – beyond a marketing scheme.
That counter culture approach is carried through today with earth friendly practices and systems working throughout the vineyards and the winery.
Fetzer has received platinum level Zero Waste certification from the U.S. Zero Waste Business Council, successfully reducing its waste by 96%. Solar panels contribute to the Hopland Winery using all its energy from renewable sources. Fetzer’s administration building is a green building and the precious water used in the vineyards and production is cherished using practices that reduces usage by 200,000 gallons per year.
Fetzer Vineyards is a leader putting environmental practices to work as they strive for the perfect relationship between the land, climate and grapes. That is what brings the remarkable character of Fetzer wines to the table.
One of the winery’s most iconic selections is Fetzer’s Gewürztraminer, dubbed America’s favorite Gewürztraminer. The spicy German varietal is grown in Monterey County, Calif. Fetzer coaxes the best out of these grapes and has been rewarded by consumers so that Fetzer’s selection enjoys a 60% market share over all other Gewürztraminer offerings.
Industry experts agree. Fetzer’s Gewürztraminer has received gold awards at the California State Fair, the Grand Harvest Awards, the International Women’s Wine Competition, the Pacific Rim Wine Competition and the Sommelier challenge International Wine Competition.
Stop by the Fetzer booth at the the Seattle Wine and Food Experience where they will be showcasing that Gewürztraminer along with Fetzer’s Chardonnay and Cabernet Sauvignon!